Liberal Logic – Fallacies: Name-calling

Not to be confused with the only distantly related logical fallacy Ad Hominem.

Name-calling is the name that I personally give to the act of changing the name of some act or object or person, in an attempt to change the audience’s perception of it. Normally, name-calling is perfectly acceptable as a rhetorical device, but when it is used as an argument that purports to support or refute an argument, it is logically fallacious. Continue reading →